Wednesday, March 4, 2015

MWC 2015 – The Mobile Revolution with F5 CEO John McAdam

John McAdam, F5 President & CEO talks about what the mobile revolution means to F5. John discusses how mobile technology is driving innovation, why the need for intelligent application traffic management is critical, how F5 is in the sweet spot for the explosion of mobile data traffic and why Mobile World Congress is attracts so many executives from around the world. If you only watch one #MWC15 video, this is it!

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MWC 2015 – Enhancing Subscriber’s Quality of Experience (feat Mahmoodi)

Misbah Mahmoodi, Sr. Product Marketing Manager, does a great job explaining the service provider challenges with the exponential growth in data usage from a subscriber point of view. For mobile operators, one of the worst things that subscribers can experience on the network is when they begin to stream their favorite video, and instead of the video playing, they see that spinning wheel. Misbah talks about how service providers can gain insights into the type of services and applications subscribers are using, allowing them to plan for network capacity ensuring that they have optimal network resource utilization to handle peak demands. With F5 Policy Enforcement Manager, service providers can implement policies for specific applications to reduce network congestion.

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MWC 2015 – TCP Opt for Service Providers (feat Yue)

Frank Yue, Sr. Technical Marketing Manager, visits again to talk about the unique challenges service providers face in managing mobile data traffic. As more devices are generating more traffic, congestion can create bottlenecks on a carrier’s network. Service providers need to manage and properly deliver that traffic efficiently to subscribers. Frank explains that TCP was not really designed for today’s networks but F5 can certainly help in optimizing TCP traffic in the SGi Network for a better subscriber experience.

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Tuesday, March 3, 2015

MWC 2015 - SDN Demystified (feat Duncan)

With an industry full of TLAs (three letter acronyms) Richard Duncan, Sr. Manager Systems Engineering, gives a wonderful explanation of SDN using the universal TV remote example. In this fun interview, Richard demystifies SDN and explains how SDN allows organizations to select best of breed technologies and the SDN overlay allows those components to seamlessly work together just like when you push ‘Watch DVD’ on the universal remote…it turns on the Toshiba monitor, the Sony DVD and the Denon receiver to allow the user to simply click one button and have everything work together. After watching this video, anyone can relate to SDN.

 

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MWC 2015 – Getting Work Done on the Go (feat Carovano)

Ron Carovano, Manager, Business Development, joins us from the F5 kiosk in the AirWatch Connect booth at #MWC15. Always a fun and informative guest, Ron fills us in on the F5/AirWatch partnership and how our joint solution helps an employee with their brand new personal mobile device connect to business applications. Out of the box to productivity with granular control and true enterprise mobility management for the mobile workforce.

 

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MWC 2015 – How LTE Roaming Works (feat Nas)

Peter Nas, Sr. Solution Architect, explains what happens when the many MWC attendees from all over the world arrive in Barcelona and need to connect their mobile devices to a carrier network. Peter does a great job walking us through what happens when a mobile device connects to a foreign network and how F5’s Signaling Delivery Controller (SDC) helps route the user and the data roaming traffic back to the home carrier.

 

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