Monday, November 22, 2010

Giving Thanks for the Hackers, Crackers and Thieves

This holiday season, give you friendly neighborhood hacker (black or white hatted) and nice pat on the back.  ‘Why?’ you may ask.  ‘Aren’t they responsible for the nasty botnets, malware, SQL injections, stolen identities, government infiltration, Stuxnet, and all the malicious things you warn against in this very blog?’  Yes, but over the years it’s been the very same folks attempting to and successfully gaining access to systems to infect, steal, snoop and causing general havoc that have made security better.  All the new variants of worms, viruses, trojans or the all encompassing ‘malware’ force security professionals to stay alert, review risks and come up with solutions to thwart such attacks.  It is a great battle of wits in this game of chess that’s played out over the internet.  Patch one hole, find another; lock one system, infiltrate another; fix one vulnerability, expose another.

As an aside, I’m using the term ‘hacker’ to mean both the good and the bad.  In the media, the term hacker has grown to mean someone with bad intentions who breaks into computers with malicious intent, but within the programming world, it’s also considered a compliment.  A hacker is just someone with exceptional computer skills that can, essentially, make a system do what they want.  Even the term ‘hack’ can be good and bad; a compliment or insult.  If you ‘hack’ something with criminal intentions, then it is bad but if you come up with a clever way or a brilliant ‘hack’ to accomplish something, then you are praised.  Both break the rules - either the law or the accepted way of doing something.

Over the years, while software firms, financial institutions, retailers, travel outlets, ISPs and others would deny the fact that there might be something wrong or a vulnerability within their code, systems and infrastructure, it would be the ‘hacker’ that would prove to the world and force the manufacturer to both admit and fix the weak link.  As the years have passed and the hackers are often proven right, companies now (to some extent) welcome the insight of how to make their products more secure.  ‘Welcome’ might not be the most accurate term but there is less denial and more acceptance, with quicker fixes, patches and other remedies.  They have also made the individual user more aware of the things that might harm their computers and compromise their identity.  They have made the casual user more savvy to avoiding those pitfalls, tricks and methods to steal personal information.  They have taught us to be more careful about the links we click, the things we publish on social media sites and how we navigate the internet.  Imagine how open

If you haven’t figured it out by now, there has always been the Great Battle between Good and Evil – those who want to help and those who want to hurt; those with good intentions and those with bad; those with kindness and those who are cruel.  Granted, it is not as black and white as depicted and there are many, many grey areas when it comes to doing what is right.  If the bad guys have, by their actions, forced providers to bestow better solutions and make us, as users, safer, then have at it!  With anything, if you can pull whatever good out of a bad situation and learn from it, then you are living a fruitful life – and that, you should be thankful for.

ps

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Wednesday, November 17, 2010

Best Day to Blog Experiment – The Results

Last week I did a little experiment to determine what is the best day of the week to blog, Monday thru Friday, that is.  I’ve come across many stories about when is the best day/time to get the most readership exposure from a blog post and I posted a blog entry every day last week to conduct my own little brief, non-scientific experiment.  So what is the best day to blog?  Depends.  Monday, Wednesday or Thursday all had the best results but in some cases, it depended on the post location.  I even waited until mid-week to post these results, based on last week’s experiment.   My primary blog is on F5’s DevCentral community site but I also push content out to WordPress, Blogger, Posterous, PodBean and Ulitzer.  I usually track through Google analytics but some sites have their own statistical reporting.  So let’s get to the charts.

 

DevCentral subtext results

This first one shows the results of my DevCentral blog from Subtext, a popular open source blogging platform.  Here, Thursday was easily the winner but Monday also drew a good crowd.  I also think Thursday might have been higher due to folks checking out the previous days they may have missed.  I’ve noticed that when doing a blog series, if you include the previous entries as reference, those get good traction days after their initial post.

 

google blog week 

Next is the Google Analytics results of the same DevCentral blog.  They count slightly differently but you can see that Thursday was still the most popular day by a smidgen, with the rest of the week holding it’s own along with the expected Friday drop.  That’s one thing I can say with certainty is that Friday wasn’t the best day to blog.  My weekly visits were up 22% which was somewhat expected and bounce rate down.  One benefit of blogging every day.

 

wordpress

This chart is from my Wordpress blog and as you can see, mid-week were all equal and contradicted the rest of the locations and my previous paragraph about Friday being slow.  Here, Friday was the most attended day.  It seemed people were catching up since there were reads on Friday of the previous day’s entries.

 

image

These are the numbers from Ulitzer (sys-con) and they keep the same trend – Monday and Thursday doing well with Tuesday sneaking in the middle.  Historically I’ve done most of my posts on Tuesday or Wednesday but am now thinking that more like Wednesday or Thursday might be slightly better.  I’m going to keep looking at these over the next few months.

 

podbean blog week

This chart is from Podbean, yet another location that I syndicate to.  I also host my Audio Whitepapers on Podbean.  Once again, Thursday wins with Wednesday and Monday following.  Seeing a trend yet?

 

image

And finally Posterous – which is actually a pretty cool blogging platform and also hosts a bunch of Audio, Video and other multimedia types.  This one bucks the trend but these are overall views rather than just the daily, which might explain Monday being on top since it had been out there longer.

Conclusion?  For me, during this very limited experiment it is clear that Thursday or Monday receive the most reads with Tuesday and Wednesday holding their own.  I’d probably have to watch over weeks and months to clearly say which day is the best but this is a start.  I’m not sure if the content was any better or worse for each day but next time, I’m going to try posting every day with various topics, not a ‘This is a Test’ blog every day.  Regardless, I got some interesting data and hope this helps you when determining when to post.  You might be wondering why I’m not waiting until tomorrow (Thursday) to post this since the data indicates I’ll have more traffic.  One, I didn’t want to wait; two, this was ready to go today and; three, one of the main things I came away with is that it if you have interesting, timely, engaging content, it really doesn’t matter when you post.  We blog because we enjoy it.  We blog because want to share something interesting.  We blog to provide insight about the latest news, whatever that might be.  We blog to engage in a conversation with our social community.  We blog because it is kinda fun – and having fun in life, no matter what day of the week is important to our existence.  Thanks for playing along and participating in my first annual ‘Best Day to Blog Experiment.’  You, the readers, make this blog enjoyable.

ps

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Monday, November 15, 2010

Audio White Paper: Delivering Virtual Desktop Infrastructure with a Joint F5-Microsoft Solution

The benefits of moving to a virtual desktop infrastructure can easily be negated by an unreliable or poorly performing implementation. A joint F5-Microsoft solution can improve performance, increase reliability, and enable the seamless scalability of a Microsoft VDI implementation.  Running Time: 26:05  Read full white paper here.  And click here for more F5 Audio.

 

ps

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Friday, November 12, 2010

The Best Day to Blog Experiment - Day 5

This is a test of the Emergency Blogcast System. The blogger in your area has developed this test to keep you informed in the event of a blog abnormality.  If this had been an actual blog emergency, you would have been offered a highlighted link to click for further instructions. This concludes this test of the Emergency Blogcast System.

If you missed the past week, welcome to The Best Day to Blog Experiment and thanks for your participation, I do appreciate it.  I’m conducting a brief, non-scientific experiment.  The idea was to blog everyday this week, track the results and report back.  This is Day 5, the last day of the experiment and so far Day 1 (Monday) got some good traction, Day 2 (Tuesday) grew with a 6.5% jump in visits over Monday, Day 3 (Wednesday) was down 4% from Tuesday but still had a decent showing and Day 4 (Thursday) was up 5% over Wednesday.  It pretty much follows the same pattern as other ‘best day’ studies have shown.

Friday, the end of the school and work week in many countries and even has it’s own catch phrase – TGIF.  For those superstitious folks, there’s an interesting anomaly about Friday according to Wikipedia, ‘The use of the Gregorian calendar and its leap year system results in a small statistical anomaly, that the 13th of any month is slightly more likely to fall on a Friday than any of the other six days. The figures are 688/4800 (43/300) which is .1433333..., being greater than 1 in 7 by just 0.3%.’  Friday blog entries still get attention and statistically get about the same as a Monday post.  What I did find interesting, is this study (pdf) from Carnegie Mellon which found that if efficiency is your goal, the very best day to read a blog is Friday.  They say that the logic might be that since bloggers tend to blog less often on Friday, the content that is posted might be more focused and informative – either that or there is less to choose from and you find the really good ones.

Since it is Friday, I’m not going to babble on about blog traffic and just get right to the ‘Songs about the Day,’ a recurring theme for this blog experiment.  All week, I’ve used The Y! Radish’s blog about ‘songs with days in the title’ and he has a decent Top 10 list for every day, including Friday.  But for today, I found another list from PopCultureMadness which lists a bunch of Friday songs.

  • Another Friday Night - Chris Knight
  • Another Friday Night - Embrace Today
  • Black Friday - Steely Dan
  • Every Friday Afternoon - Craig Morgan
  • Every Other Friday At Five - Trace Adkins
  • Freaky Friday - Aqua
  • Freaky Friday Baby One More Time - Bowling For Soup
  • Friday - Autograph
  • Friday - Bowling For Soup
  • Friday - Daniel Bedingfield
  • Friday - Ice Cube
  • Friday - J.J. Cale
  • Friday - Joe Jackson
  • Friday Child - Nancy Sinatra
  • Friday Face - Richie Spice
  • Friday Fun - The Donnas
  • Friday I'm In Love - The Cure
  • Friday Night - Click Five
  • Friday Night - The Darkness
  • Friday Night - Kids From Fame
  • Friday Night - Lily Allen
  • Friday Night - McFly
  • Friday Night - The Monarchs
  • Friday Night Blues - John Conlee
  • Friday Night In Dixie - Rhett Atkins
  • Friday Night On A Dollar Bill - Huelyn Duvall
  • Friday Night Saturday Morning - The Specials
  • Friday On My Mind - David Bowie
  • Friday On My Mind - Easybeats
  • Friday On My Mind - Gary Moore
  • Friday Street - Paul Weller
  • Friday You Said Goodbye - Jerry Cox
  • Friday's Angels - Generation X
  • Get 'Em Out By Friday - Genesis
  • Good Friday - Guttermouth
  • Good Mourning/Black Friday - Megadeth
  • It's Finally Friday - George Jones
  • Keep Their Heads Ringin' (It's Friday) - Dr Dre
  • Living It Up (Friday Night) - Bell and James
  • Monday Like A Friday - Andre Nickatino & Equipto
  • Mr. Friday Night - DJ Cally
  • One February Friday - Frankie Goes To Hollywood
  • Party People... Friday Night - 911
  • She Left Me On Friday - Shed Seven
  • Thank God It's Friday - R. Kelly

ps

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Thursday, November 11, 2010

The Best Day to Blog Experiment - Day 4

If you missed the past three days, welcome to The Best Day to Blog Experiment; you are now a participant.  If you are a returning reader, thanks for your participation and for the first time readers, I’ve come across many stories about when is the best day/time to get the most readership exposure from a blog post and I’m doing my own little brief, non-scientific experiment.  The idea was to blog everyday this week, track the results and report back.  Mahalo for becoming a statistic, and I mean that in the most gracious way.  This is Day 4 of the experiment and so far Day 1 (Monday) got some good traction, Day 2 (Tuesday) grew with a 6.5% jump in visits over Monday while Day 3 (Wednesday) is down 4% from Tuesday but still a decent showing – plus my week is up 37% over the previous. 

Thursday, is the day before Friday and NBC’s ‘Must See TV’ for many years.  As with Wednesday, the name comes from the Anglo-Saxons to signify that this is Thunor's or Thor’s day.  Both gods are derived from Thunaraz, god of thunder.  Supposedly, Thursday is the best day to post a blog entryThis article (different from the last link) also says that, ‘between 1pm and 3pm PST (after lunch) or between 5pm and 7pm PST (after work) are the best times…and the worst time to post is between 3 and 5 PM PST on the weekends.’  Those articles have a bunch of charts showing traffic patterns to indicate that this is the day.  There is some wonder about this, however.  Yesterday I mentioned that it might not be the actual day at all, but about knowing when your audience is visiting and making sure content is available before they arrive.  Also, if you are only worried about traffic stats and how many subscribers you have, rather than timely engaging content, then you would worry about dropping words on a certain day.  If you are creating insightful material, then the readers will find you no matter what day you post.  Danny Brown points out that with social media tools like Digg, Stumbleupon and Reddit, and sharing sites like Facebook and Twitter, the blog post can live much longer than the initial push. 

There’s also a distinction between a personal and business blog.  With a personal blog, much of the focus is sharing ideas or writing about some recent personal experience.  I realize that’s an oversimplification and there’s much more to it than that, but the day you post might not really matter.  With a business blog, often you are covering a new feature of a product, how some new-fangled thing impacts a business, reporting on a press release and basically extending the company’s message.  In this case, timely blogs are important since your audience might be looking for just that – how to solve something today or to understand the ramifications of some new regulation or other areas of interest.  It’s important for a company to get a jump on these stories and show thought leadership.  Also, depending on your industry, most of your colleagues will also be on the Mon-Fri work schedule and you want to catch them when they are digging for answers.  Of course, this is not set in stone but is the prevailing notion of those who cover ‘blogging.’  Personally, I only write what would be considered a business blog for F5 Networks with a focus on Security, Cloud Computing and a bit about Social Media but cover just about whatever I feel is appropriate, including pop culture.  As a writer and a human, my experiences are gathered over time and influenced by both my upbringing and professional endeavors.  I try to bring a bit of who I am rather than what I do to my posts and typically write when inspiration hits. 

Going back to Danny Brown for a moment, he notes that it’s the writer who makes the blog and we do it because we like it.  Communicate with your readers, share with the community and write engaging content and you’ll have visitors and readers no matter what day of the week it gets posted.

If you’ve followed this mini-series, you’ll know that ‘Songs about the Day’ is a recurring theme during this blog experiment.  All week, I’ve used The Y! Radish’s blog about ‘songs with days in the title’ and for the 4th time in as many days, I’m ‘lifting’ his list for songs about Thursday

Top 10 Songs About Thursday

   1. Thursday - Asobi Seksu 
   2. Thursday - Morphine
   3. Thursday - Country Joe & The Fish
   4. Thursday The 12th - Charlie Hunter
   5. Thursday's Child - Eartha Kitt
   6. Thursday - Jim Croce
   7. Thursday's Child - David Bowie
   8. (Thursday) Here's Why I Did Not Go To Work Today - Harry Nilsson
   9. Sweet Thursday - Pizzicato Five
   10. Jersey Thursday - Donovan

I know it’s a stretch but my favorite Thursday song is God of Thunder – KISS.

ps

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Wednesday, November 10, 2010

The Best Day to Blog Experiment - Day 3

If you missed the past two days, welcome to The Best Day to Blog Experiment; you are now a participant.  For the first time readers, I’ve come across many stories about when is the best day/time to get the most readership exposure from a blog post and I figured I’d do my own little brief, non-scientific experiment.  The idea is to blog everyday this week, track the results and report back next week.  Thanks for becoming a statistic.  Yesterday, I noted that it was important to have a good opening line to grab your readers, yet I’ve repeated this exact opening 3 days in a row.  I’m wondering if this will have any influence on the results.  I guess that’s part of the test – follow the rules, break the rules and see what happens.  I’m now on Day 3 of the experiment and so far Day 1 (Monday) actually got some good traction and Day 2 (Tuesday) is trending well with a 6.5% jump in visits over Monday.  Bounce Rate and Time on Site are also in the positive day over day.  I’m tweeting the post(s) a couple times a day to catch folks all over.  I do this sometimes, especially if I post late in the day – I’ll tweet the link out early the next morning hoping to catch readers who might have missed it the previous afternoon or re-tweet late in the day if I’ve posted very early.  Oh and by the way, I really want to thank those of you who are playing along at home – without you, I’d have no data. 

Welcome to Wednesday, hump-day, mid-week and originally Woden’s Day, for the Anglo-Saxon god Woden.  Wednesday is also a very good day to post a blog according to a few reports and it happens to be one of the more likely days that a reader would comment.  Like Tuesday, posting mid-week allows readers to find the entry even if they miss the initial syndication.  I’ve read that both Tuesday and Thursday are the best days to post a blog, so sitting in the middle of the two should garner results, right?  Lorelle VanFossen, who writes about blogging says that sometimes it isn’t about when you post but it’s about when the most people visit your blog.  She notes that while certain days do draw more viewers in general, knowing when the best day/time to post is more about understanding which day of the week your traffic levels will be highest and making sure content is available during those times or; post your ‘most poignant’ content during that window.  Another interesting angle is that we train our audience when to show up, so the actual day might not matter.  If you blog every day and your readers have been trained to watch for it daily, when you miss a few days without notice, folks wonder what happened.  I’ve mentioned that I usually post either on Tuesday or Wednesday and I’m guessing that is when my readers ‘look’ for content.  It makes sense then, that a post on Friday probably won’t (and it hasn’t) gain views since my regular readers are not looking for it then.  If they do come across it, it might not get the depth or engagement since the weekend is right around the corner.  I’ll be watching for that 2 days from now.  It’s interesting so far that what started as a simple test to determine the best day to blog, has generated more observations and additional questions along the way – meaning, things I didn’t consider at the start are becoming interesting to watch as this moves along.

The recurring part that’s also been fun is adding ‘Songs about the Day’ as a theme during this blog experiment – thinking it might be the one consistent part that ties this series together.  All week, I’ve used The Y! Radish’s blog about ‘songs with days in the title’ and am going to once again ‘lift’ his list for songs about Wednesday

Top 10 Songs About Wednesday

   1. Wednesday Morning, 3 A.M. - Simon & Garfunkel
   2. Ash Wednesday - Elvis Perkins
   3. Wednesday - Tori Amos
   4. Wednesday Week - The Undertones
   5. Wednesday - Drive-By Truckers
   6. Wednesday Night Prayer Meeting - Charles Mingus
   7. Wednesday Morning - America
   8. (April) Spring, Summer, And Wednesdays - Status Quo
   9. Wednesday Night Waltz - Chet Atkins
   10. Wednesday Week - Elvis Costello

and my favorite Wednesday song: It's Only Wednesday – Crash Kings

ps

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Tuesday, November 9, 2010

The Best Day to Blog Experiment - Day 2

If you missed yesterday’s blog entry, welcome to The Best Day to Blog Experiment; you are now a participant.  As I mentioned just one day ago, I’ve come across many stories about when is the best day/time to get the most readership exposure from a blog post and I figured I’d do my own little brief, non-scientific experiment to see.  The idea is to blog everyday this week, track the results and report back next week.  Thanks for becoming a statistic. Smile 

Tuesday, which can feel like a Monday to some folks – just read those Facebook entries – is typically a good day to blog and gain readership.  The Monday blues are gone and folks are really getting into their work week.  The day that you post can have a big impact on how many folks will read it.  Tuesday is the day I usually post since I read that Tuesday is the best day to post a blog.  It wasn’t in that linked article but I couldn’t find the original story claiming such.  I can say that I’ve had good success posting on Tuesdays.  I try to get it up early enough in the day to catch East coast readers and usually no later than 2pm PST.  Posting on Tuesday allows readers an entire week to catch/find it along with time to bookmark, comment and respond to comments before the weekend – when traffic drops off.  Depending on your blog topic, the weekend is usually a very slow time for blog readership, except for sports and other ‘weekend’ related events.  The one advantage, as noted by Darren Rowse, is that it might be easier to crack the front page of Digg since there is less competition.  Tuesday is also the most active day for RSS feeds, according to this story, which is a few years old.  I looked for more recent stats regarding RSS with limited success but the notion (at least in 2005) is that since RSS is busy, then blogs are getting read – either a perusal or full engagement.

I alluded on Day 1, that the topic and content needs to be interesting, engaging and timely.  You need a good title as a hook along with an inviting opening to draw your readers deeper.  Not sure I’m accomplishing that with this test since the titles will be identical throughout the week, except for the ‘day’ notation.  That’ll be interesting to watch – if similar titles still draw viewers or they’ll think that it’s the one they read the day before.  Maybe they’ll just think I’m lazy but I do believe I’ve had some decent titles over the years.  Who can complain about, The New Certificate 2048 My Performance, A is for Application, J is for Jacked, Dumpster Diving vs. The Bit Bucket or Yelling ‘WebApp Firewall’ in a Crowded Data Center.  Blogs also need a point – why else would you read it?  A good title and opening line with junk after, only makes your bounce rate jump.  I usually try to include some bit of info that the reader can use today or relate it to a common scenario we’ve all faced.  When writing about information security, sometimes it’s beneficial or easier to understand when explained in a manner that everyone, not just IT admins, would understand.  I guess that’s it for today’s inclusion since it is 9:30am PST and I want to get this out.  Day 1 got posted around 12:30pm PST and I want to stagger the times over the week to test that too.

Many radio stations around the country use Tuesday to play double-shots of our favorite artists and dub it ‘Two-for-Tuesday.’  I’ve somehow shoved ‘Songs about the Day’ as a theme during this blog experiment – thinking it might be the one consistent part that ties them together.  We’ll see.  Yesterday I used The Y! Radish’s blog about Monday songs and am going to ‘lift’ his list again for songs about Tuesday.

Top 10 Songs About Tuesday

   1. Ruby Tuesday - The Rolling Stones
   2. Tuesday's Gone - Lynyrd Skynyrd
   3. Tuesday Afternoon (Forever Afternoon) - The Moody Blues
   4. They Call It Stormy Monday (But Tuesday's Just As Bad) - T-Bone Walker
   5. On A Tuesday In Amsterdam Long Ago - Counting Crows
   6. Tuesday Heartbreak - Stevie Wonder
   7. Tuesday's Dead - Cat Stevens
   8. Tuesday Morning - Michelle Branch
   9. Tuesday Morning - The Pogues
   10. Tuesday At Ten - Count Basie

ps

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Monday, November 8, 2010

The Best Day to Blog Experiment–Day 1

Welcome to Monday, typically the day most workers dread but with that extra hour of sleep yesterday, you’re amazingly refreshed aren’t you?  I don’t mind the ‘practice Sunday’ for the spring forward event but wonder with the fall back, what if you waited and changed the clocks on Sunday eve – how early everyone would be for work!  But I digress.  Also, Welcome to The Best Day to Blog Experiment; you are now a participant.  I toyed with The Great Blog Experiment, but ‘great’ might be stretching it.  Nevertheless - I do hope to get some decent data to report back next week.  I’ve read various stories about when is the best time and day to get the most readership exposure from a blog post.  Now of course, content plays a big role in what readers are interested in but, as I’ve mentioned before, I’ve found that something I think is awesome, sometimes doesn’t always translate to a huge pick up in the blogosphere.  So I figured I’d do my own little brief, non-scientific experiment to see.  I’m curious that way.  I’ll probably just use Google Analytics to track trends.  The idea is to blog everyday this week and track the results.  I normally only blog once or twice a week so this will be interesting – not like Mrs. MacVittie who can crank out 9 or 10.  You go Lori!  Maybe I’ll ask her to compare data when this is done since she does have a wide readership.  We participate in a lot of social media activities here at F5 and like most SM conscious companies, we analyze our content and look to ways for increasing our reach.

Statistically speaking, Monday is not a bad day to post a blog.  I would have thought that Monday might be challenging to get an audience since folks are focusing on the work week, catching up on things that got left behind the previous week and going through email.  It might also be a time when people are looking for stories or solutions to the things they need to complete that week.  You might also be checking your favorite blogger, one that you read often or subscribe to since it is part of your weekly reading anyway.  As far as times, some feel that after lunch (Pacific Zone) is one of the best times to post.  It’s toward the end of the day out East and maybe those West-coasters need some reading dessert before cranking out the afternoon.  The other thing about Monday is depending on your worldwide audience, Monday might be their 2nd day of work for that week since some countries start the work week on Sunday.

Well, that’s about it for Day 1 and I’m really not sure yet what I’ll write tomorrow, except that I was thinking of including the best songs about the particular post day – yeah, maybe that’ll generate traffic.  So, here are the top 10 songs about Monday according to The Y! Radish, who also says that the average person will experience 4040 Mondays in their life.

ps

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    Thursday, November 4, 2010

    Personal Data For Sale – In time for the Holidays!

    Come one, come all!  Are you tired of using your own money for those big holiday purchases?  Are you wary of entering your own personal & financial information to get that special gift?  Would you rather spend a stress-free holiday season impersonating various folks?  Just in time for your holiday shopping, get your very own unlocked identity profile!!  Why go through the hassle of protecting your own information when you can just pretend you are someone else?  For a limited time we are offering everything you need to create your own shopping character – name, address, bank/credit card info – and if you act now, we’ll include the user names and passwords for 5 social media profiles!!  Call Now!  Operators are standing by…

    I got a call yesterday from a well-known national bank letting me know that there may have been some fraudulent activity on my account and to enter my info to verify the charges.  First, I don’t have an account with this institution but played along.  The automated system gave me the name of the person they were trying to reach but I couldn’t go any further since I didn’t have their info.  I tried to zero out but the annoying prompts kept scolding me that the info I entered does not match their records.  Initially, I thought that this might be a phone scam attempting to get sensitive info but upon further investigation it was the actual bank.  I called the 800 number back and finally got to a human.  I explained the situation and got connected with the fraud department.  Apparently, my number is still associated with a customer (actually 3 customers) and they will correct the database.  But it got me thinking that I might have been able to pretend I was that customer and through a little social engineering, get their info.  I already had their name and associated phone number, it doesn’t take much more to create a persona and demand that I am who I say I am.

    Just this past week, I also got a nice email from another financial institution alerting me that my account’s Online Access Agreement had been updated and I need to logon to confirm my identity, over a secure connection of course, to read & accept the new agreement.  I was urged to partner with them to prevent customer fraud.  What a great idea…unfortunately, I don’t have an account with them either!  The link to the ‘security update’ went to tiktak.com.br (intentionally left out the rest) and the source showed that it was also sent from Brazil.  I sent to the abuse department of the bank and to the FTC.  Not surprisingly, the bank’s reply did confirm that it was a scam.

    While many of us are aware of the dangers of clicking on an email link that looks suspicious, crooks are still using this method to pilfer and even if only a few fall for it, it’s still a success.  According to the Identity Theft Resource Center (ITRC) as reported this past June, data breaches are up in 2010.  498 total breaches were reported for the entire 2009 calendar, including those high profile exposures and for the first 4 months of 2010, 245 breaches were reported.  Well on the way of breaking 2009’s numbers.  The scary part is that only 8% of all breaches are reported, according to the Australian Crime Commission.  In the states, I’ve seen statistics saying that 89% of security incidents go unreported.  Either way, reported statistics for electronic fraud are well below the actual damage.  And it’ll probably get worse as more and more mobile devices are used to conduct sensitive transactions.  And don’t get me started on social media.  I’m still amazed that just 10-15 years ago when we all had answering machines (remember those?) we were warned that you never say as part of your outgoing message, ‘We’re not home right now….’ since that tells criminals that the place is ripe for the pickings; the message should say, ‘we can’t get to the phone right now…’  Yet, just a decade later, thousands of people are telling the world, ‘Hey we’re a thousand miles from home having a wonderful time – check out the great photos,’ all with GPS info included.  The profile has their hometown, kid’s schools, latest expensive purchases and a picture of the new addition to the house.  I realize social media is a great way to share with family and friends and has many benefits both business and personal but we do need to be aware of the type of information we choose release.  And with the holidays coming, that data is extremely valuable to outlaws.  This is just a friendly reminder to protect yourself, reduce your risk and pretend you have an old answering machine before the madness of the holidays is upon us.  I guarantee we’ll be seeing a number of data theft stories at the peak of the shopping season and wanted to get a jump on it now – before all the clutter arrives in a few weeks.

    ps

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