Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Thursday, April 28, 2016

You Never Know When...

An old article gets new life. #TBT

Back in 2012 I wrote an article titled Bait Phone. It was about cops dropping mobile phones with a tracking device and following the stealing culprit for an arrest. Like Bait Car but with a smartphone.

Over the weekend, I noticed that the article was blowing up but couldn’t figure out why:

I even tweeted out on Monday:

At the time, I didn't realize something else was at play.

Then I decided to do a twitter search:

And found that a video with the same name as my blog post was trending: Bait Phone 2 - basically a stun gun with a remote. Over 2.2 million YouTube views in less than a week. It’s a prank video where they have a remote zapper to sting the culprits when they grab & walk away with the phone. One guy - who had it in his pocket - denied taking it until he was personally shocked.

When I did a Google search over the weekend, my article was still at the top but now the article is like #13 listed (maybe even lower) and the video has taken the top spot.

But you never know when an old article might pop due to some other circumstances. At least folks are reading it and not totally bailing!

Fun stuff.


ps 
Posted by at No comments:
Labels: , , , ,

Monday, July 14, 2014

Apps Driving Attention

The mobile platform, meaning tablets and smartphones, now account for 60% of total digital media time spent according to comScore. This is a 10 point jump from 50% just a year ago. On top of that, mobile apps accounted for 51% of all digital media time spent in May 2014. Many of the content categories like radio, photos and maps are becoming almost exclusively mobile. Digital radio and photos both generate 96% of their engagement from mobile while maps and instant messaging get 90% of interaction from mobile devices.

You might be wondering, like I did, where do social networks come in since it seem like almost everyone updates their social feeds through mobile. Social is actually the #1 category for overall digital engagement taking about 20% of overall digital time spent and gets 71% of it's activity from mobile. It, social media engagement on mobile, has grown 55% over the last year and has accounted for 31% of all growth of internet engagements.

Share of Time Spent by Platform Leading Categories

So who is driving the mobile app explosion? Teenagers. About 60% of 12 to 17 year olds had a smartphone in 2013, topping even the 45+ crowd for smartphone ownership, according to Arbitron and Edison Research. The app money makers are not the initial charge for the program but all the in-app purchases along with the ads attached to the app.

Mobile is clearly the new way we consume digital content and continues to grow. We are also interacting with specific apps rather than browsing and those apps are growing at an amazing pace. Today's infrastructure needs to be even more flexible, intelligent and resilient to handle the surge. And ultimately, the apps and the content/experience they provide need to be highly available and delivered quickly and securely to the person...just like any other typical application.

ps

Related:

 

Connect with Peter: Connect with F5:
o_linkedin[1] o_rss[1] o_twitter[1]   o_facebook[1] o_twitter[1] o_slideshare[1] o_youtube[1]
Posted by at No comments:
Labels: , , , , , , , , ,

Wednesday, March 12, 2014

The Applications of Our Lives

The Internet of Things will soon become The Internet of Nouns

 There are a few 'The ______ of Our Lives' out there: Days. Time. Moments. Love. They define who we are, where we've been and where we are going. And today, many of those days, times, moments and loves interact with applications. Both the apps we tap and the back end applications used to chronicle these events have become as much a part of our lives as the happenings themselves.

The app, Life.

As reported on umpteen outlets yesterday, Twitter went down for about an hour. As news broke, there were also some fun headlines like, Twitter goes down, chaos and productivity ensue, Twitter is down. NFL free agency should be postponed, Twitter is down, let the freak-out commence and Twitter goes down, helps man take note it’s his wife’s birthday. It is amazing how much society has come to rely on social media to communicate. Another article, Why Twitter Can’t Keep Crashing, goes right into the fact that it is globally distributed, real-time information delivery system and how the world has come to depend on it, not just to share links and silly jokes but how it affects lives in real ways.

Whenever Facebook crashes for any amount of time people also go crazy. Headlines for that usually read something like, 'Facebook down, birthdays/anniversaries/parties cease to exist!' Apparently since people can't tell, post, like, share or otherwise bullhorn their important events, it doesn't actually occur. 'OMG! How am I gonna invite people to my bash in two weeks without social media?!? My life is over!' Um, paper, envelopes, stamps anyone?

We have connected wrist bracelets keeping track of our body movements, connected glasses recording every move, connected thermostats measuring home environments and pretty much any other 'thing' that you want to monitor, keep track of or measure. From banking to buying, to educating to learning, to connecting to sharing and everything in between, our lives now rely on applications so much so, that when an application is unavailable, our lives get jolted. Or, we pause our lives for the moment until we can access that application. As if we couldn't go on without it. My, how application availability has become critical to our daily lives.

I think The Internet of Things will soon become The Internet of Nouns since every person, place or thing will be connected. I like that. I call 'The Internet of Nouns' as our next frontier!

Sorry adverbs, love ya but you're not connected.

ps

Related


Connect with Peter: Connect with F5:
o_linkedin[1] o_rss[1] o_twitter[1]   o_facebook[1] o_twitter[1] o_slideshare[1] o_youtube[1]
Posted by at No comments:
Labels: , , , , , , , , , , ,

Wednesday, April 17, 2013

Most of the Time We Get it Wrong

A colleague relayed this story:

At a recent toastmasters meeting, they did a survey.

They were asked what does each of the following words mean, when represented as a percentage?

  • Sometimes
  • Frequently
  • Rarely
  • Often
  • Usually

For example, my friend interpreted “Frequently” to mean “about 60% of the time”....more than half for sure.  I agreed.

We thought that we “knew” how these were interpreted by other people, but when they reviewed the survey, they found that people interpreted these words in such different ways as to make them all interchangeably meaningless.  The percentages are the range of what people 'thought' were the accurate occurrences.

Survey Word

(Equals)

Sometimes

10-60%

Frequently

30-95%

Rarely

1-10%

Often

50-90%

Usually

50-98%

Only “Rarely” seems to have a common understanding. 'Frequently' had such a giant range as to be completely useless, with some people thinking that it mean less than half the time and others feeling that it was a near certainty. 

With that in mind, from now on I will frequently write stories that are rarely covered often in the media and it will usually involve some stats that I'll sometimes understand. 

Perfect.

ps

Connect with Peter: Connect with F5:
o_linkedin[1] o_twitter[1]   o_facebook[1] o_twitter[1] o_slideshare[1] o_youtube[1]
Posted by at No comments:
Labels: , , , , , ,

Tuesday, January 22, 2013

Security Bloggers Network Voting

I'm listed in the preliminary round of nominees (to hopefully make it to the final nominees) in two categories for the 2013 Social Security Blogger Awards: Security Bloggers Network Voting

Please share and vote for your favorite through Friday, January 25, even if it's not me.  :-)

The Most Educational Security Blog

clip_image001Critical Watch: http://blog.criticalwatch.com/

clip_image001[1]psilvas blog: http://psilvas.wordpress.com/

clip_image001[2]MichaelPeters.org: http://michaelpeters.org/

The Most Entertaining Security Blog

clip_image001[3]psilvas blog: http://psilvas.wordpress.com/

From Alan Shimel's blog:

A little later then we wanted, but the preliminary round of voting for the 2013 Social Security Blogger Awards is open as of today.  As I wrote in an earlier post we are doing something a little different this year.  In addition to finalists nominated by our judges, we are also letting bloggers and podcasters nominate themselves for the preliminary round.  The top vote getters in each category of the preliminary rounds will be added to the finalists.

Voting for the preliminary round will continue for the rest of this week.  Then voting in the finals will commence.  We hope this will allow a new generation and some "fresh faces" into the award process.

Of course the winners will be announced at the Security Bloggers Meetup at RSA Conference this year.

Thanks!

ps

Related

Connect with Peter: Connect with F5:
o_linkedin[1] o_rss[1] o_facebook[1] o_twitter[1]   o_facebook[1] o_twitter[1] o_slideshare[1] o_youtube[1]
Posted by at No comments:
Labels: , , , , , , ,

Monday, December 17, 2012

Blog Roll 2012

It’s that time of year when we gift and re-gift, just like this text.  And the perfect opportunity to re-post, re-purpose and re-use all my 2012 blog entries.  If you missed any of the approximately 130 blogs including 73 videos, here they are wrapped in one simple entry.  I read somewhere that lists in blogs are good.

Have a Safe and Happy New Year.

ps

Related

Blog Roll 2011

Technorati Tags: blog, social media, 2012, f5, statistics, big-ip, security, silva, mobile device, analytics, video

Connect with Peter: Connect with F5:
o_linkedin[1] o_rss[1] o_facebook[1] o_twitter[1]   o_facebook[1] o_twitter[1] o_slideshare[1] o_youtube[1]
Posted by at No comments:
Labels: , , , , , , , , ,

Tuesday, December 4, 2012

Security’s FUD Factor

Had a short but interesting twitter exchange with @securityincite @Gillis57 and @essobi ‏(Mike Rothman, Gillis Jones and not sure (sorry!!) respectively) about using Fear, Uncertainty and Doubt when talking IT security services.  @Gillis57 initially asked, ‘Question: We discuss FUD constantly (and I agree that it's too prominent) But isn't security inherently built upon fear?’  I sent an ‘09 Rothman article (@securityincite said it was ‘old school’ but still has some great comments) about that very topic.  Soon, @essobi chimed in with, ‘Our foundation shouldn't be fear, it should be education. :D,’  @Gillis57 responded, ‘So, look. I agree wholeheartedly, but why do people need to be educated?’  @essobi answered, ‘imo? Bad programming/exploitable logic processes. we need to raise the bar or lower expectations.’  @Gillis57 added, ‘I really don't think we need to keep selling fear, but denying that we are a fear based industry isn't helping.’  @securityincite wizdom’d with, ‘Fear is a tactic like anything else. Depends in situation, context, catalyst. And use sparingly.’  And I conceded that, ‘splitting hairs but I try to talk about risk rather than fear -  what's the risk if...which often generates fear.’

Most of the time when we talk about security there is a fear factor because we are talking about risk.  Risk is the potential for something Bad happening and typically those things scare or make us uncomfortable.  Often when vendors talk about things like protection, benefits, etc, it’s measured in terms of numbers, stats, performance…metrics. 

Security is also about Peace of Mind; a feeling that you have.  Those military people who can get some good sleep even with bullets flying over their heads have peace of mind.  Even in a very high risk, dangerous, vulnerable and insecure environment, they feel secure.

I saw an article about the difference between selling insurance and the lottery – Fear vs. Dreams.  Maybe we should discuss IT Security in terms of how it has made an IT guy’s life better?  I think it would be cool if ‘security’ case studies included a side bar or something with a quote that brags, ‘Now that we have this solution installed, I’m able to attend my daughter’s piano recitals.’  ‘I’m able to get a good night’s sleep knowing that our web site is ok/won’t get paged at 3AM/won’t have to work for 16hrs.’  Adding to the quality of life over and above the usual ROI/TCO/performance/$$.

How it may have enhanced life.

How it gave peace of mind.

How it Reduced Stress.

How it allowed someone to be home for dinner.

How it allowed someone to enjoy the weekend, do that Science Fair thing with the kid, take a longer vacation…

It might be cool for the industry (and the general public) to read how another’s life improved when security is deployed along with all the breaches and headaches.  Ultimately, that’s what we are all chasing as humans anyway – that harmony, balance, peace of mind, quality of life, family, love…the cores of our being rather than what we do for a job – even though our work does have a lot to do with quality of life.  I also think that education is part of our duty.  Not in the ‘Knights of the Roundtable’ duty but if someone needs our security expertise and is willing to learn, sharing (and ultimately, awareness) is important to ensure a more informed public.  That is simply being a good internet citizen.  And yes, fear does have it’s place especially when someone is not getting it or ignoring that others are at risk.

We frequently talk in terms of rational thinking ($$/performance) when security is quite often about an emotional feeling.  That’s why some often use FUD to sell security: Fear: emotional, Uncertainly: more emotional than rational, Doubt: gut feeling with little data.  But instead of tapping those negative emotions, we should shoot for the Feel Good emotions that provide safety and security.  The Dream.

-eh, just an idea.  And many Mahalos to @securityincite @Gillis57 and @essobi for a blog idea.

ps

References

Technorati Tags: F5, smartphone, insiders, byod, Pete Silva, security, business, education, technology, fud, threat,human behavior, kiosk, malware, fear, web,internet, twitter

Connect with Peter: Connect with F5:
o_linkedin[1] o_rss[1] o_facebook[1] o_twitter[1]   o_facebook[1] o_twitter[1] o_slideshare[1] o_youtube[1]
Posted by at No comments:
Labels: , , , , , , , ,
Subscribe to: Posts (Atom)